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TOMRA

TOMRA

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Over a period of years TOMRA had acquired a number of businesses to compliment their offering and market reach. As a result, the digital presence was disparate and not in line with the overall TOMRA proposition, brand and values. The challenge faced, was to unify the TOMRA web-presence, as part of a strategy to create 'One TOMRA' a unified offering and structure, whilst still catering to the specific sector based and geographic audience needs. In addition, traditional corporate audiences and their expectations also needed to be considered.

Designed at SAS London

 

Animated Icon set

Work in progress on the journey of the Tomato

Parallax process animation from prototype to initial concept to final design

The journey of the Tomato. A scrolling parallax journey illustrating TOMRA's business model